Last night I was speaking to a group of library school students about assessment, and realized that I’m not sure how demographics are collected when public libraries participate in LibQual+. What demographic categories are included, rather than faculty, undergraduate, etc.? Does anyone have some insight into this matter?
Additionally, we’re considering sending the survey to the entire university population, rather than taking a sample. Are there any drawbacks that we’re overlooking? We use LibQual+ every three years, and are not worried about survey fatigue, and are very motivated to increase our response rate dramatically. Advice would be much appreciated! Relatedly, does anyone have a particular sampling resource that they’d recommend?