A good Balanced Scorecard starts with a good purpose statement. The purpose statement is a clear and concise statement of your organization’s goals in a way that everyone can understand. It’s your destination. But, to get to your destination (especially if it’s a long way from where you are today), you need a map. A map shows you how to get from here to there, provides alternatives if you run into roadblocks, and points out interesting things along the way.