Myth Busting: Using Data to Challenge Assumptions – ALA program

Sunday, June 27, 2010, 4 – 5:30 pm

Myth Busting: Using Data to Challenge Assumptions

LLAMA Measurement Assessement and Evaluation Section
Using Measurement Data for Library Planning and Assessment Committee

What services are actually valued by your users? Which online resources are good investments? Is texting the best way to reach your young adults? Libraries often hold false assumptions or beliefs which have not been challenged with actual data. Find out how different libraries have used data to challenge their assumptions and long-held beliefs.

Please join us for an exciting program that will answer these questions and more.

Scott Britton, University of Miami and Jan Sung, University of Hawaii, program co-chairs


Marlena Boggs, Mid-Continent Public Library System (Kansas City): “Using geo-demographic data to evaluate program initiatives.”

Tim Rogers, NC Live (North Carolina virtual library consortium): “Using data to caculate return on investment for online resources”

Lizah Ismail, Marywood University: “Library help-seeking preferences of Net Gen students”

Mary Wilkins, Simmons College: “User ranking of library service competencies.”

Jan Sung, University of Hawaii at Manoa: “Do overdue fines and grace periods affect patrons book return behavior?”

Sunday, June 27, 2010, 4 – 5:30 pm

Washington Convention Center 145A

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